Roman Smigiel
Lead. Coach. Advise.
I support product leaders and teams in navigating complexity and achieving meaningful outcomes. I am available for consulting, freelance, and fractional work. Let us build something impactful together.
About...
I am Roman — a product leader, coach, and advisor with over 20 years of experience in building human-centered products and high-performing teams. I have led product, design, and engineering functions at companies including 60beans, Degura, PayPal, Flaconi, and OptioPay. I also support early-stage startups with strategic guidance, coaching, and hands-on delivery.I am currently available for consulting and freelance engagements. I support teams that need strategic product guidance, executive coaching, or hands-on leadership — whether for short-term sprints, long-term transformations, or fractional roles.I am based in Berlin and Krakow, and work across Europe.
Be the change that you wish to see in the world.– Mahatma Gandhi
Why I do what I do?
I believe in making the world a better place through better products. Products that matter. Products that work for people. Behind every great product is a great team, and behind every great team is trust, purpose, and leadership. That is why I have spent more than 20 years helping individuals and organizations unlock their best — through clarity, craft, and culture.From start-ups to scaled platforms, my work has been driven by one goal: motivating people to do the right thing(s).
Great leaders see greatness in others.– Jon Gordon
How I work?
Product Leadership
I help teams move from idea to outcome using both quantitative and qualitative data — with speed and intention. Whether building from scratch or scaling a product, I apply design thinking, Jobs-To-Be-Done (JTBD), and Agile methods to create meaningful results and sustained momentum. My approach is both strategic and hands-on.
If I had an hour to solve a problem, I would spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.– Albert Einstein
Coaching
I work alongside leaders and teams — literally and metaphorically. Through one-on-one coaching, team sessions, and active shadowing, I help build insight, confidence, and resilience.
All truly great thoughts are conceived by walking.– Friedrich Nietzsche
Advising
I serve as a sparring partner to founders, executives, and teams — helping to clarify priorities, structure roadmaps, and drive sustainable growth through focus and simplicity.
There is no greatness where there is no simplicity, goodness and truth.– Leo Tolstoy
What I offer?
Whether you are an early-stage founder, a growing scale-up, or an enterprise team navigating change, I provide strategic insight, product leadership, and practical frameworks to accelerate progress.If you are interested in collaborating, please get in touch using the form below.
Product Strategy & Execution
Crafting product vision, aligning business value, and scaling roadmaps that deliver outcomes.
- Define product vision for strategic alignment
- Set KPIs and prioritize with OKRs and goals
- Create and manage product roadmaps
- Validate needs with JTBD and user research
- Optimization of tools - Jira, Confluence, etc.
Organizational Design & Leadership Coaching
Building strong teams, enabling leadership, and aligning talent to mission and structure.
- Build and structure high-performing teams
- Coach product leads and executives
- Align team growth with business outcomes
- Scale teams from startup to enterprise
- Guide culture with mission and values
Agile, Design Thinking & AI-Innovation
Delivering adaptable frameworks for faster delivery, better learning, and AI transformation.
- Implement Agile, Scrum, and Kanban
- Run design sprints to solve challenges
- Lead lean and AI-informed innovation
- Integrate AI into product workflows
- Enable discovery and learning loops
UX, Growth, & Platform Optimization
Improving engagement, conversion, and retention across product ecosystems.
- Facilitate vision and values workshops
- Lead strategy and planning sessions
- Run product design and sprint labs
- Host AI-readiness and innovation talks
- Advise teams in embedded product roles
Workshops & Facilitation
Aligning vision, strategy, and execution through structured, high-impact facilitation.
- Mission, vision, values workshops
- Strategic planning and prioritization workshops
- Design sprints and product discovery labs
- AI-readiness and AI strategy workshops
- Fractional or embedded product advisory
Contact Me
I am currently available for consulting, freelance, and fractional engagements. If you have a project in mind or would like to explore how we can collaborate, please complete the form below. I will respond shortly.
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Privacy Policy
Last Updated On 25-Jun-2025
Effective Date 25-Jun-2025This Privacy Policy describes the policies of www.romansmigiel.com, Berlin, Germany, email: [email protected], on the collection, use and disclosure of your information that we collect when you use our website (https://www.romansmigiel.com), (the “Service”). By accessing or using the Service, you are consenting to the collection, use and disclosure of your information in accordance with this Privacy Policy. If you do not consent to the same, please do not access or use the Service.We may modify this Privacy Policy at any time without any prior notice to you and will post the revised Privacy Policy on the Service. The revised Policy will be effective 180 days from when the revised Policy is posted in the Service and your continued access or use of the Service after such time will constitute your acceptance of the revised Privacy Policy. We therefore recommend that you periodically review this page.How We Use Your Information:We will use the information that we collect about you for the following purposes:- Administration info
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